Wednesday, March 7, 2012

Choose a Luxury Real Estate Agent with a New Perspective

A combination of the slow real estate market that began in 2007 and widespread use of the internet has changed the game for those with luxury homes for sale. Today, flat fee brokerages allow sellers to reach a huge number of potential buyers while saving thousands of dollars on real estate commissions. Many of today's home sellers are foregoing the use of a full service real estate agent and selling quickly while keeping more of the proceeds from the sale.

Today's Real Estate Buyer
Buyers today are savvier than ever because they have many tools available to them. They can price comparable homes and make a more informed offer on a property. They can take virtual online tours of homes, research things like school districts and tax rates, and save time by choosing to tour only the houses that meet their needs. Gone are the days of driving around for hours going from one unsatisfactory property to the next.

Today's Real Estate Seller
Reaching a large number of potentially interested buyers is easier now than ever. Online listing sites abound, and people can easily create a web page showcasing their home. The luxury real estate agent is changing to accommodate this shift in perspective by offering services like fixed fee listings in local Multiple Listing Service databases and a range of advertising services.

Advantages for Buyers
Luxury homes for sale by their owners often have better prices because there is no selling agent commission built into the price. Buyers also have the advantage of negotiating directly with sellers, without the extra time involved in using a real estate agent as an intermediary.

Advantages for Sellers
Cutting out a selling agent commission allows sellers to offer a more competitive price on their house. Brokerages that work on a fixed fee basis have access to all the techniques and media available for putting a listing in front of as many prospective buyers as possible. Some of them even have money back guarantees and will help sellers find a full service agency should they choose to switch to that arrangement.

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